About us

We make it our mission to create flawless brand experiences for the people who drive your business: your employees and customers. Dedicated to future-proofing organisations, we achieve sustainable growth through human-centric transformations, data analytics and employee enablement. Supporting clients’ digital transformation efforts, we implement end-to-end integrated technology to enhance consumer experiences.

Our award-winning Learning Academy provides your teams with next practice skills through accelerated learning modes. Working with us you’ll be able to tackle current and future business challenges through experimentation and application – whatever your area of business.

What makes
us different?

We provide a complete ecosystem and integrated solutions for experience management, ranging from consulting to execution while incorporating technology and people enablement.

Our values

We are always asking “Why?” Our endless desire to learn means we are constantly looking to enhance our performance with the latest thinking and knowledge.
Forever striving to serve our clients better, we intrepidly realise our goals and are confident in the pursuit of new opportunities, learning, and propositions.
Integrity underpins every decision, interaction, and detail. What people encounter, observe or feel over the course of their journey with us is at the heart of all we do, whether working directly with clients or developing solutions for their clients.


"Working with New Metrics has been empowering, not just to myself as a professional but to my organization as a whole. The collective experience that is provided by New Metrics is dynamic, contemporary, and fills the gaps in a unique way. They work with passion and sincerity and in no time, I felt they were all dear colleagues rather consultants"
Rasha Dawood, HR Manager, Al Mouj
"New Metrics has a team of knowledgeable, experienced and professional people that deliver great results"
Clive Hammond, CEO Mercedes Oman
"In any HR training initiative between a company and an HR consultancy firm, the key factor for success is the human dynamic between the trainer and the trainees. We had an excellent trainer for our 3 soft-skills sessions... which was just the right ingredient for a successful HR training program!"
Riad Mufleh, Managing Director - Mondi Oman LLC
"We have engaged New Metrics at Awasr to support our fast-growing business operation by creating a winning employee culture. The program has been a notable success as we have seen employees are aligned more closely to our mission and relationships between colleagues have improved, there is greater trust in the leadership team and employees are more open to sharing and collaborating. We are enjoying our partnership with New Metrics and appreciate their agility, expertise, and determination to make the project a success."
Badriya al Ismaili, Head of HR - Awasr
“Working with New Metrics has given us a new perspective on customer experience. Their professional team equipped us with the necessary tools and knowledge to understand customer insights in a better way. Using best practices and international standards, they helped us address customers’ concerns by focusing on what really matters. And now we are embarking on a new journey to elevate our customer experience to the next level”
Sheikh Mohammed Al-Harthy, Executive VP Strategic Development - Be'ah
“The New Metrics Team are knowledgeable, efficient, and fast. They will do what they say and they’ll do it really well. We really enjoyed working with the New Metrics team.”
Nihal Hakeem Director, Digitisation & Customer Experience - Provis

Our partners

Whatever your focus, we work alongside global leaders to deliver world-class customer care and loyalty solutions, experience platforms and social technology to our clients.


Muscat, Oman

Office 24, Level 2, MIC Building, Al Khuwair Street, Al Khuwair, P.O Box 115, PC 104. Muscat, Sultanate of Oman

+968 24 290 200

Sun - Thu : 09:00-17:00

Dubai, UAE

Office G-07, Building @10
Dubai Internet City
United Arab Emirates

+971 45 684 086

Mon - Fri : 09:00-17:00

Belgrade, Serbia

Bulevar Maršala Tolbuhina 42, PO BOX 11040, Belgrade, Serbia

+381 64 163 2535

Mon - Fri : 9:00-17:00

Beirut, Lebanon

Building 1079, Level 4
Beirut Digital District (BDD)

+961 71 625 711

Mon - Fri : 9:00-17:00

Riyadh, KSA

Al Mohammadiyyah, Riyadh 12363
Amerah Hub

+966 53 243 0415

Sun - Thur : 9:00-17:00